Open Market, Inc. and Cisco to Host Final Teleforum on E-Business Marketing.

Part Three of the E-Commerce Best Practices Teleforum Series for Business-to-

Business Technology and Business Decision-Makers

BURLINGTON, Mass., Aug. 25 /PRNewswire/ -- Open Market, Inc. (Nasdaq: OMKT), the market share leader in Internet commerce software, together with Cisco Systems (Nasdaq: CSCO) today announced the last of an exclusive series of three strategic teleforums, "Best Practices for Launching and Marketing Your E-Business Web Site," being held on Wednesday, September 1st at 11:00am EDT. Accessible worldwide, the teleforum is targeted to the high level technology and business decision-makers at business-to-business enterprises.

The "Best Practices for Launching and Marketing Your E-Business Web Site" teleforum will address the challenges of launching and marketing your e-business Web site. Key speakers will include:

-- Pyramyth Liu, Director of Sales, Internet Commerce for Acer America

-- Stephen P. Cho, Ph.D., Senior Manager, Internet Commerce and Customer

Care Solutions for Cisco Systems

-- Angie Snelling, Director, Internet Commerce, and Thomas Williams,

Director, Information Technology for Milacron

-- Thomas Anderson, Director, Corporate Communications for Millipore

Speaker presentations will cover specific issues faced in developing a marketing strategy for successfully launching an e-business Web site, including:

-- Analyzing your potential audience

-- Engaging existing customers and acquiring new customers

-- Determining the best "new" marketing mix by testing your plans,

messages, and programs

-- Recommendations for those in the early stages of launching their

Internet Web site

Open Market will also be distributing a white paper based on the teleforum, titled: "Launching Your Internet Commerce Business: Best Practices for Market Visibility and Customer Acquisition."

Open Market and Cisco's series of one-hour teleforums are designed to give listeners the opportunity to hear individual presentations from influential leaders within the Internet commerce industry. In order to participate in this series of teleforums, sign-up online at http://www.openmarket.com/ecommerce or call 1-888-OPENMKT. Replays of the teleforums will be available on RealAudio on Open Market's Web site at http://www.openmarket.com.

About Cisco Systems

Cisco Systems, the worldwide leader in networking for the Internet, is the third-largest company on NASDAQ and among the top 40 companies in the world. Cisco's own Internet-based business model has helped the company quadruple in size in the past three years and save approximately $680 million annually in business expenses. As one of the world's leading electronic merchants, Cisco has Web site sales of more than $25 million per day.

Cisco's Internet Business Solutions Group (IBSG) has been established in direct response to customer requests for help in reaping similar business advantages from Internet-powered networking solutions.

About Open Market

Founded in 1994, Open Market, Inc. (Nasdaq: OMKT) is the market-share leader in Internet commerce software with more than 25,000 merchant licenses sold worldwide and over 10,000 in production. Open Market's high-performance application software products and professional services allow its customers to engage in business-to-consumer and business-to-business Internet commerce, information commerce, and commercial publishing. Among Open Market's distinguished roster of global customers are many of the most popular domains on the Web, including Lycos.com, AOL.com, and the Wall Street Journal Interactive Edition; major industrials such as Acer, Ingram Micro, Milacron, and Siemens; and 10 of the world's top 13 national telephone companies. The company, headquartered in Burlington, Massachusetts, has a presence in 28 countries. Open Market's international head office is in the UK with additional offices in Australia, Canada, France, Germany, Italy, Japan and The Netherlands. Open Market can be reached by calling 1-888-OPEN-MKT (toll-free) or 1-781-359-3000 in the U.S. or +44 (0) 1753 838 000 in the U.K. or by visiting http://www.openmarket.com.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

Open Market and We ARE Internet Commerce are trademarks or registered trademarks of Open Market, Inc. in the United States and other countries.