OPINION: most perplexing social media dilemma?

What do you find is your organisation's most perplexing social media dilemma?

Matthew Wallace Head of HR, Sporting Index

"The Sporting Index Group generates over 80% of its revenues through the internet - be that desktop or increasingly mobile. As such, we use social media extensively to attract, retain and monitor our best talent. However, social media has many forms - not just LinkedIn, Facebook and Twitter but also a myriad of blogs, microblogs, wikis, forums, etc. Therefore, our greatest recruitment challenge is to utilise the right form of social media that best conveys our corporate brand. To achieve this we have adopted a 'Proactive recruitment' strategy - combining corporate branding with innovative talent management and overlaying this with effective use of social media to enable us to attract 'the right talent, at the right time, at the right price'."

Max MacGillivray Founder, Redfox Executive Selection

"Our biggest social media dilemma is: how do we get more of our clients to use social media properly (especially Twitter) to 'engage' with us so we can place great candidates with them?! A number of them know that social media is the future but they seem perplexed, even frightened, as to how they can use it to their company's long-term benefit."

Ian Mavrogiannakos Online marketing executive, JSA

"Social media has transformed the interaction between businesses and their target audience. Online communities are now built around brands, products and services and they are made up of your existing and potential clients who in turn can support or hinder your marketing efforts. Issues arise around how to interact with these communities in an optimum way. Other hurdles may also include how to use the company's values as a driving differentiating factor. Success lies in being relevant and informative to your audience's needs and JSA is realigning its marketing strategy to meet those requests."

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