вторник, 6 марта 2012 г.

Can Move and Kinect save a sagging video game industry?(Xbox Kinect and PlayStation Move)(Innovation)(Product/service evaluation)

Byline: Matthew Shaer

In 2006, Nintendo released a slim, slanted console called the Wii. Unlike the Sony PlayStation 3 and Microsoft Xbox 360, the Wii was a pretty underwhelming piece of hardware.

It didn't play DVDs or CDs. It couldn't handle HD graphics or surround sound. And it had a pretty goofy name.

What the Wii did have was the motion-sensitive "Wiimote." By waving the wireless video-game controller, a gamer could manipulate the on-screen character - one flick of the wrist sent Mario jumping, race cars flying, and golf balls soaring through the air.

The Wii was a risk for Nintendo. Conventional wisdom said that the way to make money was to create more advanced and better-looking games. But Nintendo executives bet that the Wii would attract an audience of so-called "casual gamers," who have little interest in spending 30-plus hours on the latest first-person shooter, but who might swing at a pixilated tennis ball a couple times a week.

The gamble paid off: The Wii was a sensation.

By the end …

Can Move and Kinect save a sagging video game industry?(Xbox Kinect and PlayStation Move)(Innovation)(Product/service evaluation)

Byline: Matthew Shaer

In 2006, Nintendo released a slim, slanted console called the Wii. Unlike the Sony PlayStation 3 and Microsoft Xbox 360, the Wii was a pretty underwhelming piece of hardware.

It didn't play DVDs or CDs. It couldn't handle HD graphics or surround sound. And it had a pretty goofy name.

What the Wii did have was the motion-sensitive "Wiimote." By waving the wireless video-game controller, a gamer could manipulate the on-screen character - one flick of the wrist sent Mario jumping, race cars flying, and golf balls soaring through the air.

The Wii was a risk for Nintendo. Conventional wisdom said that the way to make money was to create more advanced and better-looking games. But Nintendo executives bet that the Wii would attract an audience of so-called "casual gamers," who have little interest in spending 30-plus hours on the latest first-person shooter, but who might swing at a pixilated tennis ball a couple times a week.

The gamble paid off: The Wii was a sensation.

By the end …

Can Move and Kinect save a sagging video game industry?(Xbox Kinect and PlayStation Move)(Innovation)(Product/service evaluation)

Byline: Matthew Shaer

In 2006, Nintendo released a slim, slanted console called the Wii. Unlike the Sony PlayStation 3 and Microsoft Xbox 360, the Wii was a pretty underwhelming piece of hardware.

It didn't play DVDs or CDs. It couldn't handle HD graphics or surround sound. And it had a pretty goofy name.

What the Wii did have was the motion-sensitive "Wiimote." By waving the wireless video-game controller, a gamer could manipulate the on-screen character - one flick of the wrist sent Mario jumping, race cars flying, and golf balls soaring through the air.

The Wii was a risk for Nintendo. Conventional wisdom said that the way to make money was to create more advanced and better-looking games. But Nintendo executives bet that the Wii would attract an audience of so-called "casual gamers," who have little interest in spending 30-plus hours on the latest first-person shooter, but who might swing at a pixilated tennis ball a couple times a week.

The gamble paid off: The Wii was a sensation.

By the end …

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